This Privacy Policy explains how IFLYTEK (HONG KONG) COMPANY LIMITED ("iFLYTEK", "we", "us" or "our") collects, uses and shares your personal data when you visit uk.iflytek.com (the "Site"), place an order or contact us. We are the controller responsible for the personal data covered by this policy.

This policy covers our online store and related customer services. It does not describe the processing of notes, recordings or other content within our devices, apps or AI services. Please consult the privacy information provided with the relevant product or service.

PERSONAL DATA WE COLLECT

Depending on how you interact with us, we collect the following categories of personal data:

• Contact and order details: your name, email address, telephone number, billing and delivery addresses, items ordered and purchase history.
• Payment and transaction details: information needed to process and confirm payments, refunds and transactions. Payment providers process payment credentials according to the payment method you choose. The information available to us depends on the provider and may include payment status, transaction references and limited payment-method details.
• Account and preference information: information you provide when creating an account, subscribing to marketing or using any loyalty features offered on the Site.
• Customer service information: messages, order enquiries, return requests and supporting information you choose to provide.
• Device and usage information: your IP address, browser and device type, time zone, pages viewed, referring pages and interactions with the Site, subject to applicable cookie requirements and your choices.

We receive information directly from you, through your use of the Site, and from service providers involved in payments, delivery and operating our store. Information necessary to process an order must be provided for us to complete your purchase and arrange delivery.

HOW AND WHY WE USE YOUR DATA

• Orders and customer services: to process purchases, arrange delivery, manage returns and provide support, as necessary to perform our contract with you or take steps at your request before entering into a contract.
• Legal obligations: to maintain records and meet applicable accounting, tax and other legal requirements.
• Security and business operations: to detect fraud, protect our services, resolve disputes and improve our operations, where necessary for our legitimate interests and where those interests are not overridden by your rights.
• Marketing and personalisation: to send relevant offers and communications with your consent or where otherwise permitted by applicable law.
• Analytics and advertising: to understand Site usage and measure or personalise advertising, using consent where required. Where another lawful basis is available and appropriate, this may include our legitimate interest in understanding and improving our services.

COOKIES AND SIMILAR TECHNOLOGIES

We use cookies and similar technologies to operate the Site and, where enabled, support analytics, personalisation and advertising. Some technologies are necessary for functions such as your shopping basket, checkout and security. Other technologies are subject to consent or other applicable legal requirements.

Where consent is required, these technologies should only be activated after you agree. You can make choices through the cookie controls provided on the Site. You may also block or delete cookies through your browser settings, although this may affect certain Site functions. For help changing your preferences or withdrawing consent, please contact us at support@iflytekglobal.ai.

MARKETING COMMUNICATIONS

You can unsubscribe from marketing emails at any time using the unsubscribe link in the email or by contacting us. Opting out of marketing does not stop essential messages about your purchases, delivery, refunds or service enquiries. Withdrawing consent does not affect the lawfulness of processing carried out before withdrawal.

WHO WE SHARE YOUR DATA WITH

We use SHOPLINE to operate our online store. We also share relevant personal data with service providers as necessary for the services they provide, including payment processing, warehousing and delivery, website hosting, customer support, email communications, analytics and advertising where applicable.

Relevant data may also be accessed by authorised teams within the iFLYTEK group for the purposes described in this policy. We may disclose information to professional advisers, regulators, law enforcement or other parties where required by law or necessary to establish, exercise or defend legal claims.

INTERNATIONAL DATA TRANSFERS

We are based in Hong Kong, and operating our store may involve personal data being accessed or processed outside the United Kingdom by us, our group companies or our service providers.

Such processing must comply with applicable data protection requirements. Where a transfer requires safeguards under UK data protection law, appropriate safeguards are required, such as applicable UK-approved contractual arrangements, unless another lawful transfer mechanism applies. Please contact us for information about the arrangements relevant to your personal data.

HOW LONG WE KEEP YOUR DATA

We retain personal data only for as long as needed for the purposes for which it was collected. Retention depends on the type of information, our relationship with you and applicable legal requirements.

• Order and transaction records are retained as needed for fulfilment, after-sales support, accounting, tax requirements and relevant legal claims.
• Customer service records are retained as needed to resolve enquiries and manage related complaints or disputes.
• Marketing preferences are retained as needed to manage your subscription. We may keep a limited record of an opt-out to ensure that your choice continues to be respected.
• Device and usage information is retained according to its purpose, the relevant service settings and applicable cookie requirements.

When information is no longer needed, it should be deleted or anonymised. A deletion request may not cover records that we are legally required, or otherwise lawfully entitled, to retain.

YOUR DATA PROTECTION RIGHTS

Under applicable UK data protection law, you may have the right to access your personal data, correct inaccurate information, request erasure, restrict processing, object to processing or request a portable copy of certain data. These rights depend on the circumstances and may be subject to exceptions. You can object to the use of your personal data for direct marketing at any time.

Where we rely on consent, you can withdraw it at any time. To exercise your rights, please email support@iflytekglobal.ai. We may need information to verify your identity and will respond within the applicable statutory timeframe.

You also have the right to complain to the UK Information Commissioner's Office (ICO). For details, visit ico.org.uk/make-a-complaint. You do not need to contact us first to exercise that right.

CHANGES TO THIS POLICY

We may update this policy to reflect changes to our services, data practices or legal requirements. The current version will be available on this page. Where required, we will notify you of significant changes and obtain fresh consent.

CONTACT US

For questions about this policy or your personal data, please contact:

IFLYTEK (HONG KONG) COMPANY LIMITED
Email: support@iflytekglobal.ai